Experience
Kikoff
Copywriter
Copywriter
Twitch
Employer Brand Content Strategist
Employer Brand Content Strategist
Udemy
Employer Branding Specialist
Employer Branding Specialist
Ionian Builders
Project Manager
Project Manager
I’m a content marketer with ample experience in copywriting, project management, and social media content strategy & creation. I’m passionate about sharing stories that will make a lasting impact. I have experience partnering with employees across all levels and backgrounds at companies to help them share their stories on social media channels or at hiring events. I excel at building strong partnerships across cross-functional teams and am comfortable creating content under tight deadlines and in many different styles including advertising, marketing campaigns, technical writing, blog writing, social media, and ghost writing.
ResumeAt Kikoff I’m a copywriter. We’re a small team, so I’m responsible for writing and reviewing public facing copy at all levels of the product, from in the app and on our website, to our email and social media campaigns. As a result, I’ve partnered with people across all levels and work functions at the company to create content quickly and accurately. In addition to more standard copywriting tasks, I also work on video productions, which includes script writing, filming, and editing content. Kikoff is data driven, with a big emphasis on A/B testing for all campaigns.
At Twitch I was an Employer Brand Content Strategist and my work was focused on attracting and retaining top talent. I created the strategy and content for 4 social media channels: LinkedIn, Instagram, our Blog, and Career Site. I would partner with people across all roles and levels to create and share compelling stories about what it is like to work at Twitch, and how our work impacts a global community of creators and viewers. Content ranged from short LinkedIn posts and videos, to technical engineering blogs. I have extensive experience with all tools in the Adobe creative suite.
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Posts highlighting life ‘Behind the Glitch’. Employee profiles, product launches, and program features that show what it is like to work at Twitch. This content had to balance a tone and style that felt on brand, while also remaining true to the subject’s voice.
Content could range from videos with motion graphics to LinkedIn posts with Twitch-branded headshots, and everything in-between.
LinkedIn Copy written to celebrate an employee's selection in Forbes' 30 under 30 for 2024.
A highlight of an internal event by Twitch's Asian Guild to celebrate the Lunar New Year
An example of a text-based post with a branded headshot
A graphic created to highlight a team hiring for multiple roles on LinkedIn
An example of a typical filmed Employee Profile with motion graphics and music
Content that highlighted product launches, events, partnerships, and major job opportunities.
Design the landing page and wrote all copy for Kikoff Money: a service which provides access to unsecured personal loans for Canadians.
Copy written for Twitch's EMEA Ads team to support the LinkedIn post and Ad campaign.
Motion graphics and copy created to infuse our open roles with Twitch's branding and voice
Copy written to showcase the product launch of Twitch's 'Stories' feature
Copy written to highlight Twitch's Community Alerts product launch
Emails designed to get people to apply for new features, learn about new products, or reflect on their progress.
Copy written to encourage sign up for Kikoff’s Rent Reporting feature.
In this case, targeted users were paying for the feature but not using it.
A copy and design refresh for Kikoff’s sign up series of emails and SMS touchpoints. This email was for users who dropped out mid-sign up.
A campaign showing users major milestones from their credit building journey in 2024. Content was highly tailored to the products and features they were using, and their impact.
Sometimes the long-story-short isn’t enough. These blog posts showcase the problems we’re solving in order to attract top talent. Primarily written for a technical audience but designed to be accessible to a wide audience, so that everyone can understand how our work impacts creators and viewers around the world. Many of the engineering articles required buy-in and approval from multiple teams at, typically PR, Marketing, Legal, and any relevant Engineering teams.
Note: some of the pictures and graphics on Twitch’s site are not appearing properly!
A lengthy blog post detailing how Twitch's tech "works." Written in collaboration with people across 8 engineering orgs, requiring significant approval from engineering managers, PR, Creative, and Legal teams.
A story about designing the customizable user experience that is both on-brand for Twitch and exceeds accessibility requirements for colors and contrast.
A guide to one of the skills assessments engineers may take when interviewing created and approved by the engineering and Talent Acquisition teams.
A technical blog detailing how Twitch's engineering teams raised site availability to 99.99%
A two-part blog describing Twitch's switch from "Monolithic" engineering architecture to microservices. This was written in collaboration with engineering teams across Twitch and demanded extensive review from all parties involved.
A blog for Kikoff users highlighting how credit utilization works, how it can impact your credit, and how to manage it.
Designed and built landing page and wrote all copy for Kikoff's latest product launch: Kikoff Money; a service which provides access to unsecured personal loans for Canadians.
View Kikoff Money SiteCareer sites are more than a place to host open roles. They’re an opportunity to feature the people, projects, and benefits that show why you’d want to work there. These projects included copywriting, video filming and editing, and web design.
View Kikoff career Site View Twitch career Site
A step by step overview of each interview stage for interns and full-time candidates
I wrote the content for and maintained all of Twitch's 3rd party review sites, including Glassdoor, Indeed, and Blind (and more!)